When she opened Natureal in 2012, Nancy Bagworth was determined to find merchandise that adhered to three basic principles: comfort, style and affordability. Catering to women from their mid-30s to their70s, Nancy’s specialty clothing store accommodates a wide range of tastes and sizes, with styles that can easily be worn for any occasion.
As many women mature, they move from that daring, try-anything fashion phase to establishing a personal style that suits their look and lifestyle. They grow to appreciate well-made garments that will stand the test of time. This is the formula Nancy uses when choosing the fashions for Natureal: stylish pieces that mix and match and fit well.
“It’s about comfort and having clothes that fit what you need in terms of what you do in life,” says Nancy. “Most women in this group want clothes that are comfortable and stylish, but that don’t make them look too young or too old and matronly. I pick clothing that fits into that criteria — comfort and style with a universal appeal and the right price point.”
