For Victoria McGroarty, finding plus-sized clothing she actually wanted to wear was a constant battle. She wanted fashionable, well-made clothing in larger sizes, but couldn't find it. It soon became clear that many other people felt the same way.
This gap in the market planted the seed of an idea in Victoria's mind. Over the course of four years, she gave herself a complete education in the plus-sized clothing industry. She comes from a corporate technology background, but realized that her passion lay elsewhere.
Victoria spent four years building the idea of Gussied Up. She researched tirelessly, learning all about plus-sized designers and brands. She assembled her business plan while taking retail courses to learn about retail management, retail buying and more. Finally, the stars aligned and her shop Gussied Up was born in March 2011.
